Lowe’s Launches In-Store Holorooms

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Last week, Lowe’s introduced Lowe’s Innovation Labs and the first concept to come out of the lab, the Lowe’s Holoroom. Lowe’s created Lowe’s Innovation Labs to build new technology to solve common consumer frustrations while working alongside start-ups, universities, specialized professionals and other companies.

The Lowe’s Holoroom is a home improvement simulator which applies 3-D and augmented reality technologies to provide homeowners an intuitive, immersive experience in the room of their dreams.

“We know that for many homeowners, the struggle to visualize a completed home improvement project or to share that vision with others can stop a project in its tracks,” said Kyle Nel, executive director of Lowe’s Innovation Labs. “The Holoroom is our solution, enabling consumers to visualize their project and share that vision with family and friends.”

A customer will begin by choosing their preferred products before viewing and experiencing those products in the Holoroom. While in the Holoroom, they can make changes to the room design or finalize their plan with confidence. A take-home printout will allow customers to view a 3-D model of their room at home, and share the model with family and friends, by downloading a free app available on iOS or Droid devices.

“We use the power of science fiction narratives to predict future possibilities and explain complex technologies in a way everyone can understand,” said Ari Popper, founder and co-CEO of SciFutures. “Using this science fiction prototyping process we collaborated with Lowe’s to see the world could look like, and their determination to bring that vision to life led to the Holoroom.”

The Lowe’s Holoroom will be introduced in select Toronto stores in 2014, and equipped with thousands of products to help customers plan a bathroom remodel. Additional product categories and rooms will be added to the Holoroom to help plan projects throughout the home over the next 12 to 18 months.

HoloroomDemo WebLowe’s Innovation Labs will share updates on the Lowe’s Holoroom as well as future initiatives on Twitter at twitter.com/loweslabs.

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